18,000+ People
Rebuilding Real Food
Direct rancher access. Local beef. No middleman.
This is how we take back the food system.
Pick Your Path
Choose what describes you best
I Want to Source Beef
Join The HERD and source directly from verified American ranchers
✓Verified ranchers in your state
✓Personal introductions
✓Join 18,000+ followers sourcing direct
I'm a Rancher
Join American ranchers serving The HERD
✓Verified buyers only
✓In-person ranch certification
✓Direct sales, no spam
I Have Land
Selling ranch property, hunting land, or acreage privately
✓Serious buyers only
✓No public listing spam
✓Direct contact info shared
I'm a Brand
Western/ranch brand wanting to reach engaged members
✓Promote to members
✓Offer exclusive discounts
✓Aligned audience
Wear The Signal
Limited Sackett Ranch collab. If you're wearing this, you were early.
This is how we prove demand to ranchers — and fund the first partnerships.
HERD members only. Sells out fast.
What BuyHalfCow Is
A private membership network connecting people who want to source ranch beef directly — and ranchers who want qualified buyers without the noise.
The Problem
- ✗Public marketplaces are full of spam
- ✗Buyers don't know who to trust
- ✗Ranchers waste time on tire-kickers
- ✗No accountability or vetting
Our Solution
- ✓Manual approval for all members
- ✓Certified ranchers only
- ✓Direct connections — we stay out
- ✓CRM-logged for accountability
What We're NOT
✗An e-commerce site with checkout
✗Open to anyone with an email
✗A matching algorithm platform
✗Trying to scale at all costs
We're small, intentional, and trust-first.
How It Works
For Buyers (Consumers)
Apply
Fill out 2-min form. We review manually.
Get Approved
Email confirmation + login access in 3-5 days.
Browse Ranchers
Filter by your state. See capacity, beef types.
Contact Direct
Message rancher. Work out details. Done.
For Ranchers
Apply
Submit ranch info, capacity, certifications.
Get Certified
We verify and approve. Listed as "Certified".
Receive Inquiries
Qualified buyers contact you directly via email.
Complete Sale
Keep 90%. We take 10% on successful sales.
Built on Trust
Every rancher is reviewed.
Every member is approved.
Every deal is logged in our CRM.
This isn't about scale.
It's about keeping things good.