D2C ranchers. Their families. The buyers who chose real beef over grocery-chain commodity. The Founding Herd. If your brand belongs in front of this network, three ways in.
Coolers, knives, cutting boards, freezer chests, regen-ag input brands, ranching media, family food brands, vacuum sealers, jerky kits, anything a D2C beef rancher or beef-buying family would actually use. If you sell to ranchers OR to people who buy ranch beef, you fit.
No fast food, no commodity beef brands, no Tyson-adjacent. We gate carefully — fit matters more than spend.
Pick the tier that fits your goals. We'll reach out within 24h of payment to confirm fit and kick off the deliverables.
Brand · Spotlight
Spotlight
$99 per month
Brand · Featured
Featured
$499 per month
Brand · Co-marketed
Co-marketed
$2,500 per 3 months
100 founding spots left of 100
Different need? Custom co-build, exclusive product launch, founding sponsor for a state expansion? ben@buyhalfcow.com
Verified rancher partners across multiple states + a Founding Herd of paid backers + the buyer list. Specific numbers in the email after you sign up — we update them honestly.
We refund within 7 days, no fight. Fit > revenue. We've walked away from sponsors twice already.
Yes. Stripe handles cancellation directly. Stop showing up in deliverables the next month.
Founding Brand Partners get soft-exclusivity in their category for the quarter they pay. Featured + Spotlight don't — we may run a competing brand in the same space.
Yes — email and we'll send an invoice for 12× monthly with a 1-month discount baked in.
Other questions? Email ben@buyhalfcow.com
