Brand · Spotlight
Spotlight
$99 per month
- Logo on the public Brand Partners page
- Listed in the monthly founder letter (~1,000 backers + buyers)
- One IG mention per quarter on @buyhalfcow
- Discount code listed for the rancher network
Brand Partners
Get your brand in front of the people who built America.
D2C ranchers. Their families. The buyers who chose real beef over grocery-chain commodity. The Founding Herd. If your brand belongs in front of this network, three ways in.
Who fits
Coolers, knives, cutting boards, freezer chests, regen-ag input brands, ranching media, family food brands, vacuum sealers, jerky kits, anything a D2C beef rancher or beef-buying family would actually use. If you sell to ranchers OR to people who buy ranch beef, you fit.
No fast food, no commodity beef brands, no Tyson-adjacent. We gate carefully — fit matters more than spend.
Three ways in
Pick the tier that fits your goals. Cancel any time. We'll reach out within 24h of payment to confirm fit and kick off the deliverables.
Brand · Featured
Featured
$499 per month
- Everything in Spotlight
- Dedicated post on @buyhalfcow per month
- Pinned at top of Brand Partners page
- Included in one founder letter spotlight per quarter
- First-look on co-marketed campaigns
Brand · Co-marketed
Co-marketed
$2,500 per quarter
- Everything in Featured
- Co-branded campaign with BuyHalfCow (you supply the angle, we supply the audience)
- Product placement in one rancher partner photo/video shoot
- Dedicated email blast to the buyer list
- Direct intros to 5 rancher partners for product trials
Different need? Custom co-build, exclusive product launch, founding sponsor for a state expansion? ben@buyhalfcow.com
Quick questions
How big is the network right now?
Verified rancher partners across multiple states + a Founding Herd of paid backers + the buyer list. Specific numbers in the email after you sign up — we update them honestly.
What if you don't think we're a fit?
We refund within 7 days, no fight. Fit > revenue. We've walked away from sponsors twice already.
Can we cancel any time?
Yes. Stripe handles cancellation directly. Stop showing up in deliverables the next month.
Will you exclusive a category?
Co-marketed tier gets soft-exclusivity in their category for the quarter they pay. Featured + Spotlight don't — we may run a competing brand in the same space.
Can we pay annually?
Yes — email and we'll send an invoice for 12× monthly with a 1-month discount baked in.
Other questions? Email ben@buyhalfcow.com