for ranchers · the whole system

this is exactly how it works.

Every beef tool out there sells ranchers software and leaves them to find their own buyers. We built the opposite — a demand engine. Families come to us looking for a ranch, we qualify them, take their deposit, and route them to you until your capacity is sold out. You raise the beef and hand it over.

They sell you a cash register.
We show up with the line of customers.

from a family’s first click to money in your bank

Six steps. You are only needed for one of them — the part where you are the rancher.

1
Families come to us
They find BuyHalfCow through the discover map, the shop, search, and our content. They are already looking for a ranch — we did not talk them into wanting beef.
2
A quiz screens out the unserious
Budget, freezer space, timeline. Nobody reaches you until they have answered all three. Window shoppers never touch your phone.
3
Qualified buyers route to YOU
Matched by state first, then real driving distance — local families first. They land on your ranch page: your photos, your story, your prices.
4
The deposit lands in YOUR Stripe account
A real deposit, paid on your page, straight into your own Stripe account. Not a lead. A paying customer. Money never sits with us.
5
You close it and hand over the beef
You talk to them direct, confirm the cut sheet, arrange pickup or delivery. Your customer, your relationship, your brand on the box.
6
The machine keeps working behind you
Stale intros expire and free your slot. Buyers who stall get automatic follow-up. You get leads until your capacity is actually sold out — then it pauses itself.

the money, plainly

You keep 100% of the price you set. Our fee is added on top and paid by the buyer at deposit — you never owe us a bill. And on our checkout, card processing is on us: the number you set is the number you get.

plan	you pay	the fee
Free	$0/mo	buyer pays 10% on topStart here. You never owe us a bill — our fee is added to the buyer at deposit.
Pasture	$150/mo	buyer-side fee drops to 7%Verified listing + more buyer visibility.
Ranch	$350/mo	buyer-side fee drops to 3%Buyers see you first in your state.
Operator	$500/mo	0% — no fee at allWe close, you ship. Ben runs the sales calls, the follow-up, the deposit chase. You get texts that beef is sold.

How the money moves: buyers pay by card through Stripe. Deposits and product sales land in your own Stripe account and pay out to your bank on Stripe’s normal schedule. No holds, no waiting on us.

three ways the money can work

Different operations want different arrangements. Pick the one that fits — each is the whole deal, no fine print.

marketplace — the fee rides on top

You set the price, the buyer pays our fee on top of it, and you keep 100% of your number. The plans above just set how big that buyer-side fee is.

Example: $2,999 half, $300 deposit, free plan — the buyer’s deposit charge is $599.90 ($300 to you + our $299.90 fee). You net the full $2,999.

fits: you want the platform working for you

representation — the deposit is the fee

We sell your beef under our banner. The family’s deposit is our entire fee; they pay you the balance direct at handoff. No login, no listing, no bill — ever. The buyer’s total never changes.

Example: $1,800 half, $400 deposit — we keep the $400, the family hands you $1,400 at pickup. Same $1,800 they’d pay buying direct.

fits: you want nothing to do with software

products — the spread is the fee

For boxes, bundles, and shop items: you name the number you need to net, we list above it, and the difference is ours. Your payout is exactly your number plus shipping — shipping passes through 100%.

Example: you need $100 a box — we list at $111.99, you get $100 + shipping on every sale, automatically.

fits: retail volume, Shopify stores

everything the platform runs for you

Four systems, one login. All of it included from day one.

a storefront, done for you

Live the day you finish a 5-minute setup.

✓Public ranch page — photos, story, certifications, FAQ, delivery area, pricing
✓Listed on the discover map + the nationwide shop
✓Products you add can ship nationwide or sell local-pickup to buyers in your state — your choice per product
✓You keep 100% of the shipping charge you set

a sales machine, running for you

It works nights and weekends so you do not have to.

✓Quiz-qualified buyers only — budget, freezer, and timeline screened before you ever see them
✓Routed by state and real driving distance — local families first
✓Deposits collected on-platform into your own Stripe account
✓Automatic follow-up: stale intros expire, stalled buyers get recovered, nothing falls through a crack
✓On the Operator plan, Ben personally runs the calls and closes for you

a back office you do not have to learn

If you can text, you are overqualified.

✓Phone-first dashboard that installs like an app
✓Push notification when a buyer lands, a deposit hits, or an order pays
✓One-input pricing, earnings tab, CSV export for your accountant
✓Fulfillment tracker, buyer messaging, capacity control ("how many more can I take")
✓Already selling on Shopify? Connect your store and your products list themselves

terms that answer every scar the big marketplaces left

Built to be the opposite of the consignment deal.

✓Your brand and your customer — buyers are routed TO you, never resold
✓Your Stripe account — money never sits with us
✓No consignment, no inventory risk, nothing shipped back at your expense
✓No setup fee, no monthly fee unless you choose one
✓Non-exclusive. Pause or leave anytime.

the honest comparison

Nobody else in this market sells demand. Here is what the other tools actually charge, and what they actually do.

the tool	what it costs	the truth
Barn2Door	$99–299/mo + $399–599 setup	Their own FAQ says they "teach farmers how to fish" — finding customers is your problem, and marketing help costs extra.
GrazeCart	~$89–199/mo + 2.9%	A nice cash register. It does not put a single person in line at it.
Local Line	$99–399/mo	A wholesale directory for restaurants. No answer to "where does my next half-beef buyer come from."
Crowd Cow	22% + you eat processing and freight	Consignment. They own the customer, and unsold product ships back after 90 days at your expense.
Doing it yourself	"free"	DMs, no-shows, chasing checks — four buyers per animal found, qualified, and scheduled by hand. You pay in weekends.

“Qualified local buyer, deposit down, routed into your own Stripe account” — no one else offers it. That is the whole reason this exists.

straight answers to fair questions

"Marketplaces steal your customers."

The buyer pays into YOUR Stripe account and lands on YOUR page. We physically cannot own your customer — it is not how this is built.

"I have paid for leads that never closed."

You do not pay for leads. On the free plan, our fee comes from a deposit that already happened — and the buyer paid it, not you. No deposit, no cost, ever.

"I do not do tech."

If you can text, you are overqualified. Five-minute setup, and the Operator plan means we even do the selling.

"What is the catch on free?"

The catch is we only make money when you do. That is the whole design.

"How do I know the buyers are real?"

Every one passed a quiz — budget, freezer, timeline — and put real money down before you spend a minute on them.

services, à la carte

Any plan can add these. One-time or as-needed — no bundles, no upsell ladder.

Custom on-site video shoot

$2,500 + travel

Ben travels to your ranch and shoots the story buyers actually convert on.

Annual brand photo refresh

$1,500

On-site photo shoot, full delivery within 30 days.

Founder-letter campaign

$750

A 3-email sequence written and sent to your own customer list, in your voice.

Brand partner intro + negotiation

15% of the closed deal

We pair you with cooler, knife, and supplement brands looking for D2C rancher partners.

PPC management for your own site

15% of ad spend, $500/mo min

Google + Meta ads pointed at your ranch site — not ours.

your three ways in

1 · start free

90-second application. Your page is live the same day, buyers in your state start routing to you, and you owe nothing — ever. The buyer pays our fee on top.

Start the application

2 · operator

$500/mo, zero fees. We run the sales calls, the follow-up, and the deposit chase. You confirm prices and hand over beef. Best if your freezer is full and your weekends are not.

Book the call

3 · bring your store

Already selling on Shopify or your own site? Connect it and keep your whole stack. You name the number you net per product; we list above it and the spread is our fee.

Talk it through

Not sure which? Reply to the email that brought you here, or write contact@buyhalfcow.com. Real person, usually same day.